Hatch is your partner in turning ideas into impactful designs. Hi! I’m Betty and I am a Seattle based designer with 15+ years of experience in retail and residential design, space planning, and concept design. Whether you’re looking for early stage concept design or detailed visualizations, let’s make your vision a reality together!

See your ideas clearly and compellingly realized.

Services

Hatch is your partner in turning ideas into impactful designs. Whether you’re planning to open a new coffee shop or redesign your living room, I will help you create tailored designs and visualizations that perfectly aligns with your vision. Each project is unique, but they generally fall under these two categories. Reach out with your idea and we can discuss how best to suit your needs!

Concept

  • In the Concept stage, I help you translate your ideas into viable design options, ultimately identifying the one that best aligns with your vision. This involves brainstorming sessions and creating initial sketches to explore various possibilities, defining the overall vision, and establishing the core design principles that will guide the project.

  • Varies by project, but typically

    • Concept sketches or renderings

    • Mood boards

    • Concept narratives and design principles

    • New space concept: customers seeking to visualize a unique spatial experience that reflects their brand identity and attracts customers

    • Space layout: customers seeking programmatic and strategic layout design to optimize functionality, flow, and aesthetics.

    • Pop-ups: Businesses interested in conceptualizing a versatile and engaging pop-up, often used for events, retail experiences, or promotional campaigns.

    • Residential Renovations: homeowners exploring design concepts to personalize their living spaces

    • Feel free to consider other possibilities!

Design Development

  • In the Design Development stage, the focus shifts from concepts and overall vision into detailed and functional designs that can be executed. This will be an iterative refinement process, gathering your feedback and ensuring the final designs aligns with your vision and requirements. All elements of the design will be clearly defined and documented.

  • Varies by project, but typically:

    • Advanced 3D renderings

    • Material and finish selections

    • Iterative design reviews and feedback sessions

    • Detailed drawings (floor plans, elevations)

    • Detailed space design: Customers needing detailed floor plans, furniture and fixture layouts, lighting/material selections, or custom furniture designs.

    • Renovations: Customers looking to refine their space design, improve floor layouts, or develop signage and graphics to better align with their brand identity and enhance customer experience.

    • Technological Integrations: Customers looking to visualize opportunities to integrate technology such as interactive displays or digital signage to engage visitors.

    • Feel free to consider other possibilities!

Visual communication is vital in conveying ideas and messages. It ensures everyone shares a common understanding and excitement for your project, as well as evokes an emotional connection with your audience.

No matter where you are in your creative journey, Hatch is your partner in turning ideas into impactful designs. From unique coffee shops and pop-up experiences to home renovations, we bring your vision to life.

Let’s cook

Got an idea you’re excited about? Please share some details and I'll get back to you shortly. I can’t wait to work together!